The Clear space has been established to ensure logo visibility and impact. Maintaining the Clear space zone between the logo and other graphic elements such as type, images, other logos, etc. ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements.
When using the logo, allowing it to "breathe" gives it maximum impact. Wherever possible, allow even more space around the logo than required by Clear space. The Clear space is proportional and is based on the width of the logo. The construction of Clear space is identified below.