Corporate fonts are an fundamental part of our visual style that help achieving a unique and consistent look across our materials. The Primary fonts must be used on all printed materials and communications - and if possible, also on website and online communication. Substitution fonts are provided for situations when Primary fonts are not available or suitable.
Our Primary fonts is Soho Gothic Pro family. The font is available in a wide range of weights which allow various typographic treatments, from bold headlines to easy-to-read body text. The Soho Gothic Pro font family font can be purchased at www.fontshop.com. We highly recommend purchasing “Open type” versions of these fonts because they are usable both on PC and Mac platforms.
Where the Primary font Soho Gothic Pro cannot be used (i.e. electronic documents such as Word or Powerpoint), please use Verdana font instead. Verdana is already installed on all computers running the Windows or Mac OS systems.